EMT Practice Test

1. Question Content...

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Question1: A new business requirement is submitted to start capturing the shipping cost of each order. After updating the product string on the confirmation page to collect the shipping cost in event1 00, no results show up for this event in Adobe Analytics.
s.products = ";car stereo;1;820;event100:123=23
Which code change should be made?

Question2: What are three uses of Processing Rules? (Choose three.)

Question3: A company has a website with many forms.
The company wants the ability to report on:
* Form errors per visit
* Form errors per form
* Successful form submissions
Which three variables should be used to meet these requirements? (Choose three.)

Question4: An Architect is implementing Adobe Analytics across 3 different websites using one Adobe Launch property.
Each website is on its own domain and has its own report suite in Adobe Analytics.
What should the Architect do to determine the report suite IDs when pages load?

Question5: For internal search terms, a company wants to give credit to the original keyword used to find a product. On the first visit, a customer searches for "Mobile" and views the Nebulous Pro.
During the second visit, the customer refines this search to "5G Mobile" and views the Nebulous Pro again.
The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants "Mobile" to receive credit.
Which configurations should the Architect apply?

Question6: An Architect is unable to analyze all internal search terms for the previous month because 15% of the internal search terms fall into "(low traffic)".
Which two extraction methods will show all search terms? (Choose two.)

Question7: A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard is updated weekly.
Which method should an Architect use to extract the data to be used with the dashboard?

Question8: In reviewing data from a Data Feeds request, an Architect sees that on the same hit, eVar1 has no value but post_eVarl has the value: PDP:summer:sunglasses Why are these values different?

Question9: While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of "None'' visits.
Which two steps should be taken to diagnose the problem? (Choose two.)

Question10: A retail company is tracking the following:
* An event for clicks on navigation
* An eVar for navigation items clicked on
* A conversion syntax merchandising eVar tracking navigation as a product finding method (PFM) The company is in the beginning stages of a site redesign and wants to optimize their navigation system.
Before they can optimize, the company needs to benchmark how effectively their current navigation system brings visitors deeper into the site to find products.
Which metric should the Architect use?

Question11: During a website audit, an Architect finds that the checkout pages on the site have been redesigned to include a tag management system that deploys Adobe Analytics.
The rest of the site has Adobe Analytics hard-coded onto the site. Both implementations use the same AppMeasurement version and are on the same domain.
How will this approach affect the reporting?

Question12: One of the records in the data sources files does not have the same number of columns as the header record.
What will be the outcome of this file upload?

Question13: An Architect needs to update mobile data collection to comply with company and legal guidelines (GDPR, CCPA). The Architect discovers the Android version of their mobile application tracks the latitude, longitude, and iBeacon data. Tracking specific geographic data is now considered out of compliance with company guidelines, and must be updated.
Which call must be removed?

Question14: For an online retail company, propl 7 and prop24 are used to collect link name and link type respectively, and are sent via an s.tl() call.
An Architect is assigned to create a segment at a visitor level where the propl 7 was set to "Checkout' , prop24 was set to 'custom link' , and a product xyz" was purchased in the same visit.
How should the Architect build this segment?

Question15: A company is using Segment IQ to compare mobile and desktop traffic.
The metrics of interest to them are as follows:
* Page Views/Visitors
* Searches/Visitors
* Carts/Visitors
* Cart Additions/Visitors
* Revenue/Visitors
The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?

Question16: A company has a business requirement to capture the following information on the order confirmation page of an ecommerce site:
1. Product Name (in eVar2)
2. Product SKU
3. Product Level Coupon Code (in eVarl)
4. Product Level Discount (in eventl)
A customer visits the site, searches for a smart phone, and purchases an Amaze Touch Pro for $700. The customer receives a discount of $70 by applying coupon code "SUMMER10". On the Order Confirmation page, the SKU appears in the data layer as "atp29 Which s.products syntax should be used?
Which s.products syntax should be used?

Question17: A company is beginning a full re-architecture of their website. They will use Adobe Launch as the tag management system. How should an Architect recommend that the data layer object be generated each time a page is requested?

Question18: An Architect needs to add a new enterprise user via the Adobe Admin console for enterprises. Which steps should the Architect take?

Question19: A customer launches a new checkout flow that includes all checkout steps in a Single Page Application.
The development team must be instructed on how to indicate when a user moves to the next step of the checkout flow so this information can be tracked in Adobe Analytics using Adobe Launch.
The customer wants to be able to report on each step of the checkout as different page views.
Which configuration of an Adobe Launch rule must the tagging engineer configure in Adobe Launch to meet these requirements?

Question20: An Architect needs to add a new enterprise user via the Adobe Admin console for enterprises. Which steps should the Architect take?